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Ron Thompson
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The award winning, all conquering AIR has just got better. By manipulating patterns and high carbons within key areas plus redesigning the last three sections to each perform at 10cm longer the AIR will now deliver an even better feel and level of responsiveness at its full 16m length. This advancement is called XLS. In addition the match kit has been prepared to offer an internal diameter of 2.05 to allow for application of up to a No6 elastic, so cutting can be kept to a minimum. This feature applies to all match kits XLS kits. Finally the option to tailor your mix of pole and package is also available with a More Match and More Power choice on offer ...more
RRP: £5,250.00   Target Price: £2,999.00
Cutting Edge Pole Technology made exclusively with 100% Torayca High Modulus Japanese Carbon Fibre the Response M90 sets a new precedent in high performance pole technology. Ultra-stiff and responsive with impressive strength reserves that belie its lightweight and balanced construction resulting in the most complete flagship pole we have ever produced. Whether bagging on a commercial, long-lining on a river or speed fishing for small fish the Response M90 has it all.
RRP: £2,999.00   Target Price: £2,799.00
Daiwa have taken the AIRITY and improved its performance by making one simple change; it now features the remarkable Diamond Satin slide easy finish. Combined with their Integrated Taping System (ITS) down to the 5th the new AIRITY is simply a dream to handle. The ultra high modulus 100 Ton carbon continues to deliver sharpness and speed with all the strength and power for No16 and No20 elastics. The package too has been adjusted. Now supplied with two spare match top threeís and two match top fourís plus four BBPK1 with No3 sections. Also available is a 13.0m package. Built around the nine sections of 12.7m length it comes supplied with three spare top five match kits, a reversible extension, cupping kit and a holdall
RRP: £4,999.00   Target Price: £2,999.00
When we developed the TKS901, we wanted it to be the best performance pole on the market. It had to offer everything the modern angler wants ‚?? lightness, strength and stiffness. These attributes are what most modernday poles cannot offer until now. Manufactured from a new material that has never been used in pole production before, and a material that is totally exclusive to the production of the 901, the new TKS901 has taken pole performance to another level. Produced on the same mandrel as the 801, the 901 not only offers stronger wall strength and more rigidity than the 801, it also offers a huge weight difference it ‚??s an incredible 100 grams lighter at 16m! The 901 is, without doubt, the best performance pole currently on the market and offers the modern day angler everything they have ever wanted in a pole.
RRP: £5,999.00   Target Price: £2,999.00
The new ONE XS continues on from the massive success of the original model. The result of 12 months development between Preston Inovations and Lerc, with the target of creating the most complete ultimate pole. Designed specifically for the UK match angler, thanks to its incredible levels of stiffness and strength. The ONE XS is both lighter and stiffer than the original, which is some feat on its own. However to create the most complete pole, you also need a complete package and what a package you get - a total of 11 kits, including 5 spare top 4 kits plus a short number 4 and a Kup kit. The ONE XS is by far the most complete pole we have ever produced and is sure to become a cult favourite.
RRP: £2,999.00   Target Price: £2,699.00
The XZ65-2 is world class and designed for elite competition anglers. When the original XK55 pole was launched in 2011, it was received with awe and wonder as to how such a stiff pole could be achieved for the money. This was followed by the original XZ65 model which was even better. Incredibly, the XZ65-2 is even stiffer and stronger than its predecessors. It is built using new Nano-Core carbon formed into a CS-3 macromolecular structure with three covalent bonds for extreme strength and rigidity and weighs just 775g at 13m.
RRP: £3,299.00   Target Price: £1,899.00
Looking for a pole, new or used?, check hundreds of poles, and prices, from all the top manufacturers. Compare your choices with our pole comparison table. Share your opinions, and find answers, in our discussion forums. Our customer ratings and reviews enable you to make the best choice ...
Preston Response 50
167 votes
1 2 3 4 5
  • Review by anthony Jul 1, 2016
    Leave comment

    absolutely love my m50,its the best pole ive ever bought.Being pre bushed and already having side pullers is a big help and saves money.The number 4 is very strong on the pole too which is the section that takes all the abuse. cracking pole  [See All Comments]

Daiwa ZR5
128 votes
1 2 3 4 5
Shakespeare Omni X
82 votes
1 2 3 4 5
291 votes
1 2 3 4 5
  • Review by Neil Jun 29, 2016
    Leave comment

    Just purchased one from supreme angling,,a great pole light and stiff with more top kits than advertised,,great after care too ,,very good shop and know there products well,,  [See All Comments]

See last 20 comments ...
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Pole Manufacturers
Browning is one of the largest and most successful producers of fishing tackle in Europe. Trading under the Zebco brand their outstanding success stems from the constant efforts to adapt and develop products to meet the anglers needs. Supported by teams of expert anglers, they strive to develop new ideas which are then thoroughly tested in the field. (See Browning Poles)
The Daiwa research and development team combined with a great mix of consultants that includes Will Raison and Bob Roberts, is the key to the ongoing improvements and new designs that form the range of Daiwa poles. Daiwa are also privileged, thanks to their UK factory, to be able to design and make in Britain a broad choice of high quality poles. (See Daiwa Poles)
Drennan International are a well known, long established and well respected, Oxford based, fishing tackle manufacturer. Producing everything from hooks to top-end poles they have been suppliers to the fishing-tackle industry for many years and are perhaps best know for their long-time sponsorship of the Team England international squad, and more recently 5 times world champion, Alan Scotthorne. (See Drennan Poles)
Fox is now the largest privately owned tackle firm in Europe, and currently sells products in 30 countries, including the USA and Russia. Fox International now employs over 100 people, spread across the UK and Europe, including a dedicated on-the-road sales team and a team of leading angling consultants including top-flight anglers from the world of carp fishing. (See Fox Poles)
Frenzee is a UK based design and manufacturing company which was formed to produce a range of accessories for the pole angler. The Frenzee brand is now recognised and accepted as a mark of quality and innovation within the industry. Products include the Feeding and Precision Ranges, as well as the unique i-bushes which are manufactured in the UK using specially developed polymers. (See Frenzee Poles)
Garbolino has always been at the cutting edge of pole design, and any new product is thoroughly tested by many top anglers, including match supremo Darren Cox, before it is released onto the market. Garbolino poles have a reputation for quality and value for money and have built up quite a following among anglers across Europe (See Garbolino Poles)
Map poles offer strength, lightness and stiffness, so any model you select you know that it will be totally suited to the job you want it to do. Every pole produced by MAP takes between one and three years of development and are not released until they are all totally satisfied that the stiffness, strength and balance is correct. MAP poles are known for their high level of innovation & features. (See MAP Poles)
Matrix, is a new British tackle brand for match and feeder anglers of all abilities and pleasure anglers who use match styles and methods. The ethos behind Matrix is simple. To design and produce tackle which helps anglers catch more fish. Tackle which meets the needs and demands of modern anglers and how they fish, offers innovative solutions and provides excellent value. (See Matrix Poles)
Maver are probably the most recognisable name in pole fishing. They offer top quality poles at sensible prices and continuously strive to remain at the forefront of modern technology. Their design team are all talented anglers who fish at the highest level, Andy Kinder, Paul Boothby, Jamie Masson and Denis White - to name a few. (See Maver Poles)
Middy International have been in business since 1968 and it is still today a family owned operation. Not many companies can say they have been around when Manchester United won both European cups. Middy have grown into an international business supplying over twenty countries worldwide while remaining totally independently family owned. (See Middy Poles)
Milo are a long-established Italian fishing tackle manufacturer founded by Milo Columbo, a famous Italian International match angler. With a top design team, including England ace Steve Gardner, they have consistently produced top quality poles, and accessories, for over a decade and are highly rated by European anglers. (See Milo Poles)
All Preston products are rigorously field-tested and are not launched until they are totally satisfied that it will not let you down. The new Pulla Kit which fits all Genis poles and incorporates a specifically designed sidewall bush which enables you to grab the elastic at its base, and tighten it to draw the fish towards you and net them quicker. (See Preston Poles)
The Ron Thompson brand is owned by Danish fishing tackle manufacturer Svendsen Sport, one of the largest suppliers of fishing tackle in Europe. From their Copenhagen office they control a distribution network which also includes companies in Sweden, Germany, France, Norway and Great Britain. Svensden are known for their quality products at affordable prices. (See Ron Thompson Poles)
Sensas, for years associated with quality groundbaits, are now producing some excellent poles for commercial carp fishing as well as poles more suited to canals and rivers. Top international anglers like Will Raison, and former world chamion Jean Desque, are among the team ensuring only top quality products reach the market. (See Sensas Poles)
Shakespeare poles have been respected for their quality and durability for many years now. Their manufacturing plant at Redditch has recently been upgraded and expanded with installation of new equipment to enable them to provide technologically developed products with one of the largest ranges of affordable quality fishing tackle on the market today. (See Shakespeare Poles)
Shimano have a world wide reputation for engineering excellence and it really shows with Competition Poles where raw materials have to be blended together perfectly for stiffness, lightness and strength. Designed in partnership with 5 times world champ Alan Scotthorne, all Shimano poles have built-in strength combined with the very latest design technology. (See Shimano Poles)
Trabucco boast innovative carbon technology and the development of materials such as Nano fibres, and resins, have combined in an unrivalled mix, that have contributed to the creation an impressive series of Long Poles that are totally unique. Collaboration with Reglass has seen the development of excellent carp and competition poles. (See Trabucco Poles)
Following on from their outstanding success in 2007, a year in which they saw their carbon fibre fishing poles come back to the forefront of the industry. Their new Flagship pole is the TRILOGY COMPETITION, one of the finest poles ever to leave the Tri-Cast factory. Complete with a massive spares package it will satisfy the most demanding match angler. (See Tri-Cast Poles)
Tubertini was founded in 1978 by Gabriel Tubertini and has since developed into one of Europe's' top pole manufacturers. The UK office is based near Enniskillen, Northern Ireland and supplies the Tubertini brand to tackle shops all across the UK and Ireland. The Italian manufacturer is known for its quality products with many top anglers using Tubertini poles. (See Tubertini Poles)

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